I believe good design can be a silent advocate of important issues. Whether it is a charity or a business I support, giving it a visual voice is empowering. I find it very motivating to see that my work communicates its message to people and it makes a desirable change. Sometimes the source of motivation comes from a problem that exists already, like a client’s request or a social/environmental problem that needs to address. Other times it also comes from a simple inspiration, with no particular reason - a need to express something on a paper or a screen.
I like to adjust my creative process to each project. Usually, I start with understanding the problem I’m solving as a designer. Whether it’s a rebranding or t-shirt illustration, I want to understand the objectives of the project, the purpose, motivations that stand behind, and to whom it is addressed. With that information, together with the team we do brainstorming sessions that can come in all shapes and forms - can be verbal, visual, etc. The result lays a great base for diving deeper, where creativity meets all the requirements and limitations of the project objectives. That’s one of the most interesting parts where I need to let my imagination roam free, but within the boundaries of a frame, I’m working in. As the project is produced, we discuss it through the team, iterate and revisit initial objectives. The stage of receiving and working with feedback can be tricky but it is essential for me to satisfy all the parties involved in the project. Seeing my and my team’s work being implemented and sent into the world is always an exciting part where happiness mixes with reflections on the whole process.
I’ve always wanted to do a self-initiated project that could help a particular cause that I support, like animal welfare or human rights-related topics. Being in a Collective that dream finally could come true and our project helping out Koalas is coming live very soon!
Pencil and paper. Oh, and the pencil sharpener is pretty handy too.